3. Make your online interactions personal and manage online interactions with care
Having a social media account with 100,000 plus users is not enough.
Make each one (if possible know their real names) a good friend and go the extra mile to learn about their challenges. Also, comment on user posts with positive messaging.
A marketing firm will typically send emails that go, “Hi First Name”; try using two names and see the difference. Use their name a second time in written communication – perhaps “thank you, First Name”.
You can also surprise users with personalized holiday cards.
4. Create new ways for customers to experience your products
Heard of 360 interactive videos? You can create one like BMW, which gave users a simulated feel of sitting behind the wheel of a fast, expensive supercar.
An interactive 360 video of new products; walk-through of the store or behind the scenes exposure of how the business functions are unique pieces that customers love.
Create a GIF that shows real people using your products. Capture why the product makes the customers’ lives better and show that off.
More tips are available for companies looking for Sonoma County SEO services.
If you find this process somewhat challenging, with a professional marketer, you can rekindle the once passionate love the customer had for your business.
Businesses are free to access the services of any Santa Rosa marketing firm; however, not all will provide useful insights on how to hold onto high-value customers.
5. Be humble. Ask for your client’s feedback. Listen. Say, Thank you.
It is too easy to slip into a relaxed mentality about customer service. To keep customers coming back and to create raving fans, be humble. Do not assume your customers
Do not assume your customers are happy. Ask them. Take the time to ask your clients for their feedback. You can send out a survey using Google forms or take the time to take a new customer aside to ask them to tell you candidly what their experience was like.
Listen to what they have to say without interrupting or offering excuses. Tell them you appreciate their feedback as it’s important to your business to learn and make changes as
Businesses that value their customers perspective show their coachability and sincerity.
Say Thank you – often. Adopt an attitude of gratitude. That will keep your employees happy and productive. Gratitude will transform happy customers into raving fans that return and refer you.