Our research is done in a variety of ways, including price checking, reading reviews and watching videos of the product in use. This isn’t surprising since almost 20% of shoppers consider research to be a must before purchasing any kind of product.
The ability to promote upcoming events and products, the ability to collect reviews and respond appropriately, and the ability to have your message spread throughout your community (through customers 'liking' and 'sharing') are left at the door when business declines to invest in their online, social presence.
A customer's need for Bay Area marketing tips and local engagement with their customers in Sonoma County is critical. Do you agree?
As a general rule of thumb, companies should spend around 5 percent of their total revenue on marketing to maintain their current position.