What Is Crowdfunding?

How Do You Manage My Social Media? One of the jobs Boylan Point does for our customers is manage your social media content, by making sure that Facebook has regular postings of cat memes that works for your company and your LinkedIn shows your latest project. But, you might ask, how does Boylan Point manage your social media content. First off, we work with you, the customer, to plan out your campaign. Our social media plan will post at least once a week, usually on Monday mornings, when most people… Read More »What Is Crowdfunding?

How Do You Manage My Social Media?

How Do You Manage My Social Media? One of the jobs Boylan Point does for our customers is manage your social media content, by making sure that Facebook has regular postings of cat memes that works for your company and your LinkedIn shows your latest project. But, you might ask, how does Boylan Point manage your social media content. First off, we work with you, the customer, to plan out your campaign. Our social media plan will post at least once a week, usually on Monday mornings, when most people… Read More »How Do You Manage My Social Media?

Social Media Profile Page

I Have A Facebook Page, Why Do I Need A Website?

I Have A Facebook Page, Why Do I need A Web Page? Boylan Point gets asked on a regular basis why a customer should have their own website if they’re advertising on the Internet. After all, Facebook is free, has nearly three billion people on its social media platform, and they have a robust ad manager system via Meta. So, why can’t you just get onto Facebook, set up a business page, figure out how to target the right demographics, and put a credit card in for your first campaign? You can do that, but a… Read More »I Have A Facebook Page, Why Do I Need A Website?

Spring Cleaning Your Marketing

Spring Cleaning Your Marketing It’s amazing how quickly time goes by. You’ve survived New Years, Valentine’s Day, Saint Patricks’ Day, Easter…and now, all of sudden it’s coming up on the end of spring. Because of how busy everything has been, things could have slipped past you in all of the usual disasters. One of those things could be your marketing. Right now is a perfect opportunity to do some spring cleaning of your marketing plan. Taking a few minutes to review your online presence will pay itself off in the long run. Some of… Read More »Spring Cleaning Your Marketing

When To Ask For Reviews

Reviews are the lifeblood of any business online, and good reviews are what get customers in the door. Studies have shown that 90% of customers will read an online review before going to a location, 92% of customers will use a local business if it has a 4 star or better rating, a good review could mean up to 31% more in sales, and 86% of people will hesitate to shop at a location with bad reviews. But we’ve all had the experience of having a pushy salesperson shove a… Read More »When To Ask For Reviews

How To Optimize Your Facebook Page

Facebook Optimization How to Optimize Your Facebook Page Nowadays, providing a great product or service isn’t enough. To stay competitive in your industry, you have to keep up-to-date online. Social Media is one option to increase the visibility of your business. Facebook, the biggest social media platform, can play a role in your SEO strategy and can help to attract a relevant audience and get brand recognition. With millions of business pages and advertisers on Facebook, it can be hard to get noticed. The last thing you want is for your… Read More »How To Optimize Your Facebook Page

social media marketing ideas

5 Social Media Marketing Ideas

We know you’re already familiar with social media, but have you ever asked what is social media marketing?

Today’s Pre-Purchase Research

Our research is done in a variety of ways, including price checking, reading reviews and watching videos of the product in use. This isn’t surprising since almost 20% of shoppers consider research to be a must before purchasing any kind of product.

Unexpected Benefits of Social Media

The ability to promote upcoming events and products, the ability to collect reviews and respond appropriately, and the ability to have your message spread throughout your community (through customers ‘liking’ and ‘sharing’) are left at the door when business declines to invest in their online, social presence.