Your construction company needs to be marketed, just like anything else in this world. Because, if you don’t, people that are marketing their construction companies will get people’s attention and their business.

But, if you’re a small construction company, you might not have the budget for any marketing to start out with. The good news is that you can do quite a bit on your own. The only thing you have to do is be willing to commit the time and a little bit of money to create a basic marketing plan.

Here are five ways to market your construction company, and most of them you can get started on today. 

Have A Plan

Unless you’re going to outsource your marketing, have a plan for your marketing. It’s not that difficult to plan out your marketing, but it does take time.

This is why you have a marketing plan. Like anything on your construction schedule, you have to plan the lead time for things like graphics, written content, and anything that has to be ready on a particular day. Keeping a simple schedule with Google Calendar with alerts to remind you when deadlines are coming is vital.

Often, marketing fails for small businesses because there isn’t a plan. Even a simple plan of “post job site photos every Tuesday morning on Instagram” is better than not having a plan.

Have Social Media Accounts

Social media is one of the biggest ways for any small business to keep in touch with its customers. It’s easy to set up a business account, you only have to post once a week on a regular basis, and this gets people paying attention to your business.

Every construction business should be on the following platforms-

• Facebook (the largest social media platform out there)
• Instagram (easy to post from Facebook, and the visual nature of the platform helps with construction companies)
• Google Business (this ensures that your business shows up on Google maps and helps with your search engine presence)

Once you’re on these platforms, you might want to consider some other platforms-

• LinkedIn (good to find people needing someone to work on home and small commercial sites)
• LocalDoor (good for finding local jobs for small projects)
• Pinterest (if your business does a lot of remodeling and rebuilding, this is a great place to show “before” and “after” photos)

Don’t get on a social media platform just because you can. Only be on the platforms that you can post on a regular basis. Having a “dead” account or an inconsistent account might be worse than not having one at all.