How Do I Sell More Products Using My Website?

So, you’ve invested in a website, maybe did some research into branding, set up a social media and SEO plan for your company.

…now how do I get them buying my stuff?

That’s the big question, and just having a website won’t magically cause people to come through your door. Like everything, it’s something that you have to keep up, maintain, and work on. A lot of these things are simple to do and handle on a regular basis.

So, how do I sell more of my product using my website?

Some of these things include-

• Keep Your Information Current-From phone numbers to what services you provide, current information is vital if not critical to making sure that somebody looking at your website keeps looking at it. If you have a sale or special going on, make sure it’s up in the right timeframe and down when you’re not doing it anymore.
• Keep Your Sales Funnel Smooth And Clear-A sales funnel is the process of turning someone that is browsing your shelves into a customer that is buying your product. It doesn’t matter if this product is T-shirts, canned beans, or house painting-your customers are out there, looking for your product or services and you want to sell it to them. You want to encourage your customers to buy, so include in your product and service pages a strong call-to-action that encourages your customer to make the next step. Make sure all of your links and your online cart (if any) is working and everything is running smoothly.
• Don’t Let Your Page Go Unnoticed-Think of this as a part of “keeping your information current.” If you have a blog, make sure to have a regular posting schedule and keep to it. Create memorable and unique content that gets people’s attention. Use backlinks with other businesses and companies that compliment your services. Your goal is to keep your web page in the minds of your customers and showing up as close to first on Google searches.