How To Create A Marketing Plan

A marketing plan for anything-a new product for your business, a new movie, anything that has to get people’s attention-doesn’t just appear out of nowhere. It’s the end results of planning, research, questions asked, and some experimentation in what you need to find the right audience for your ads.

So, how do you create a marketing plan?

There are six big steps in the creation of a marketing plan, and these are-

• Know Your Target Customer And Product
  This sounds like it’s obvious, but it’s a question that has to be asked. What are you selling? And who are you selling it to? Both questions will determine everything in your marketing plan: what channels you’ll use to reach your customers, what your ad content will be, and when to start and when to finish your campaign. These are questions that you have to answer and you have to answer them honestly.
• What Is Your Competition Doing?
  When deciding what you’ll do with your marketing plan, what are your peers doing? You don’t want to copy their strategy, because that makes you look like you’re just following in their footsteps. But, you can see what works and what doesn’t work-is their marketing finding their target audience? Are they using the right channels? Are they not using a channel that you could use to reach your target customers?
  
  It’s easier, faster, and cheaper to learn from other people’s mistakes and their successes.
• What Resources Do You Have?
  If you can’t afford to do a massive, multi-channel campaign with everything except the Macy’s Thanksgiving Day Parade, why are you planning a campaign that needs those resources? If all you have is a few photos of your product and a little bit of money, use those resources to the fullest. Boosting your pages on Facebook is relatively easy to do and doesn’t cost a lot of money. If you have money to do more, do more. But, don’t plan a campaign where you’ll only be half-complete when the money and resources run out.
  
  Avoid the issue of false economy when you’re planning, as well. If you have money in your marketing budget, use it all within reason. If you can run a secondary campaign, run it to catch a demographic your primary campaign might not fully reach.