How To USe A Newsletter To Drive WEbsite Traffic

One of the best tools you can use to keep your customers informed is an e-mail newsletter. Sent on a regular schedule, you can inform your customers of sales, special product releases, holiday closures, and other information that can turn a maybe sale into a yes purchase.

But, like all tools, you need to use your newsletter properly to find and keep customer attention. Some of the things you can do with your newsletter include-

Post On A Regular Schedule-With very few exceptions, you don’t have to send more than two newsletters a week, and you should be prepared to send at least one newsletter a month. Regardless of how often you send, you need to have a schedule and send on that schedule regularly. 

Make It Easy To Subscribe And Quit-Your newsletter subscription page should have a specific landing page that people can use to enter their information. And your link to the unsubscribe page should always be functional.

Use A Consistent Format-The format of your newsletter should always remain reasonably consistent from issue to issue. If you have to change things, change them, but don’t change them too often.