So, what in the world is a long tail keyword anyway?
To put it simply, long tail keywords are usually 3-6 word keyword phrases, used within a blog post or a static page on your website.
The objective in using long tail keywords is to rank high in a related short tail keyword, such as a 1-3 word keyword phrase.
Example of a long tail keyword: local bay area marketing agency
Example of a short tail keyword: marketing agency
Although the number of visitors a long tail keyword may attract could be low, these are very well targeted visitors that usually turn into repeat visitors.
And that is your exact goal.
Highly specific multi-word phrases tend to rank higher than generic single keyword or even generic double keyword phrases.
It is also much easier to rank for keyword terms that have less competition.
Now with long tail keywords, you may get less traffic, but long tail keywords will usually draw in more interaction with the person looking them up.
They also have less competition in a search than that of a shorter keyword phrase.
This gives you more of an opportunity to rank in your specific field.
If you repeatedly publish content around your long tail keyword you will start to notice an increase in traffic, which in turn will help to grow your brand.
Long tail keywords are all about filling a void, answering a question, and ensuring that you are saving time for someone searching the web.
You can also take advantage of using your long term keywords over and over on different items you are trying to promote.
If you use the same long tail keyword, search engines will have that information about you and will be able to associate your brand with those long tail keywords.
Using long tail keyword variations for your brand is a win-win situation.
You can get better search rankings, more qualified search traffic, and it helps target your specific customer.
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