Boylan Point Agency | Marketing Strategies & Solutions


Search Advertising

Gain Online Visibility Quickly

Flexible, focused, and effective search engine advertising campaigns for your budget.

What Is Search Engine Advertising?

Search Advertising is a form of digital marketing that quickly directs website traffic from search engines like Google when customers search for specific products or services. It’s one of the most effective ways to increase your website’s quality traffic and awareness fast.

Certified Google & Microsoft Specialists

Work with our team’s Google-certified Search Advertising specialists. We also access both Google’s & Microsoft’s search network partners, such as Bing, Yahoo, AOL, and more to maximize your reach when looking to connect with those customers in need.

Your Search Ad Scientists

With ongoing optimization, A/B testing, reporting, and feedback-based updates, our priority is improving the quality of both the search ads and developed leads to assure that the marketing investment is always improving and is as impactful as possible.

Only Pay For The Clicks You Get

Search Advertising offers a Cost-Per-Click strategy, which mean you only pay for the ad placement when a customer actually clicked on your ad to learn more. Conversion tracking is also implemented to monitor how many phone calls, contact form submissions and other lead-generating metrics are captured after a customer clicked a search ad for an even clearer perspective of the return on investment (ROI).

Benefits of a Paid Ad Campaign


Your ads are distributed continuously on whatever scale is required. From global to local placement, reach the users that are searching for your product or service quickly.

Cost Effective

Provides a low-risk, high-reward investment. You pay for the ads’ online placement only when users click on your ads and visit your website to learn more.


Advertise to your customers at the exact moment they are searching for your product or service with 24/7 placement options.


Change your search ads’s messaging or strategy at any time depending on your business’s immediate needs. Fully customizable ad placement budget for the periods that require slowing down or speeding up.


Any service/product that customers are searching for can find success with advertising via search, but reaching a very niche type of lead or introducing a new product can require alternative marketing strategies. There are also several industries that are not allowed on the Google Ads Network and Microsoft Ads Network

While Google is the more popular search engine, Microsoft’s network includes Bing, Yahoo, and other search engines to maximize your reach when looking to connect with customers in need. Google’s market dominance also results in more advertising competition, which leads to a higher cost for ad placement (higher cost-per-click) than Microsoft. The final key difference we keep in mind is that the Microsoft network of search advertising has a more effective reach with the senior demographic.

With every campaign, we set up trackable actions (conversions) so that our Monthly Performance Report includes the quantity of lead-generating actions that took place after an ad click, such as contact form submissions, phone calls, newsletter subscriptions, etc.

We will need a website that is ready to receive traffic from interested customers, your feedback on the materials we create before starting (ad copy, keywords, etc.), and a credit card of choice to provide to Google/Microsoft.

This is a month-to-month service, but we do recommend keeping the ads running for at least 3 months initially as that allows time for revisions and further optimization to process and better understand if the tool is effectively generating the needed leads.