Social Media Marketing

5 Simple Ideas for Social Media Marketing

We know you’re already familiar with social media, but have you ever asked what is social media marketing? In general, it’s the action of marketing your local business through social media. The major social media networks in 2020 are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and now Snapchat.

Now that we’ve identified what social media marketing is in a nutshell, what should you do with this knowledge? How about putting your social media marketing team to work using the below 5 simple tips.

1. Share user-generated content from your fans and followers

Sharing user-generated content is a great way to give followers and fans a fresh perspective in your local business industry. At the same time, it helps to promote how personal and trusting your relationships are with your clientele.

Often, consumers trust content created by the average person (aka a human being) more than they do from brands, would you agree? So get personal – but not too personal.

2. Complete your social media profile

It may seem like a no-brainer to you since you’re reading this, but many companies still think just creating a profile is good enough.

Unless you’re going for an ultra-minimalistic look, your brand’s Facebook page or Instagram profile (or the prominent Google My Business listing) should be completely filled out. Doing so helps the social media platform know you’re active and not a robot, and your followers will appreciate it too.

BONUS: Make it a point to login to your favorite social media network to explore new features every month.