The importance of having a responsive website to get new business
Responsive design (also known as mobile website design) revises your standard web site to have your layout respond accordingly to the type of device which the site is viewed on, from smart phones to tablets and desktop computers.
It customizes and personalizes the end user experience, thus enticing customers to click through your website with ease and efficiency.
Boylan Point Agency is a local marketing agency providing website design in Sonoma County, search engine optimization services and more, who recommends a responsive website for your small business.
Why? Keep reading and you’ll find 5 of the top reasons to switch to a mobile web design.
The shift of traffic coming from audiences has been quite significant in recent years, as customers swap out their desktop habits and replace them with mobile device experience.
Your business must be prepared for all scenarios for a variety of different factors including utilizing SEO, press releases, brand identity, for purposes of capturing new customers over your competition.
Last year the overall global traffic coming from mobile devices such as smartphones and tablets has managed to exceed that of desktop users.
The trend is obvious, the growth of mobile device is continuing.
The “standard” procedure until recently was to create two different websites with the same content, one handling the desktop users and the other handling people browsing through a mobile device.
As the experience of the latter wasn’t of the highest quality, Google decided to change their algorithm in terms of SEO making websites with a responsive design more likely to be ranked higher in their search engine.
Benefits of Responsive Web Design
Responsive web design has a direct impact on your sales
The most important factor for the end customer is to have a pleasant experience when browsing through the web.
Regardless of how good your services are, if your website is poorly optimized, you won’t be able to grab their attention and will most definitely lose them as a client.
Furthermore, the responsive design enables you to create a “consistent” design.
That means that there would be no significant difference whether the user is coming from a mobile or a desktop device. It will include all of the functionalities the “original” website has.
Optimize the loading and performance of your website
One of the most important SEO factors is the page load speed of the website.
The responsive design acts as a catalyst and significantly improves the latter.
It’s fully optimized leading to better user experience, which then leads to a higher ranking in the search engines and an increase in the exposure of your brand.
It’s a positive snowballing effect that might have a significant impact on your business.
Furthermore, the SEO efforts will be decreased by a large margin, as you would only need to be leading a single campaign for a single site, unlike the case when maintaining two different websites – one for desktop users and one for mobile users.
The demand is continuously increasing, and the benefits coming from a responsive website design are quite a lot.
Advancement of technology has completely changed the game for businesses.