Increasingly more users are now using their mobile devices and smartphones for web browsing and communication as well. In fact, the usage of mobile internet is already surpassing desktop internet access in America. However, despite this obvious shift in consumer behavior, many businesses are still not taking full advantage of the benefits of having a mobile website. Here are a few reasons why you should mobilize your website:
1. Improves User Experience
Making your users happy when they visit your site is a good way of encouraging positive behavior and even making sales. One of the best ways of improving user experience is to mobilize your website. This helps to make your website more easily navigable, and it allows potential clients to smoothly browse your content without any hitches. The end result is that your mobile website will provide a better browsing experience for all your visitors.
2. Mobile Market Gets More Traffic
Multiple sources suggest that mobile users are now engaging with apps and mobile websites while commuting, watching TV and also the same time while using a laptop or computer. This means having a mobile website will help capitalize on this immense share of web traffic. Even Google has made it clear with its algorithm updates that websites that are not usable on mobile devices will suffer in terms of search rankings.
3. Increased Visibility
Worldwide sales of mobile devices have increased significantly over the last few years. Many more consumers are now browsing through their phones for a longer time than they do on their desktop PCs. With a good mobile design, you are going to be able to advertise your products or services to a wider range of prospective clients that are using mobile devices to search the web. This will improve your brand visibility and allow you more chances to make sales.
4. Better Search Rankings
Using a mobile website is also beneficial if you want to rank highly on search engines. In fact, Google is now prioritizing mobile-optimized sites when searching from mobile devices. This means mobile-friendly sites that have a responsive mobile design and load quickly are promoted in the search rankings. Those that do not meet these terms are demoted and therefore suffer from less visibility.
5. Maximize Social Media Referrals
Over 90% of internet access on mobile devices is for engaging in social activities, like social media. When you mobilize your website, you ensure that possible leads will not get distracted by a poor layout when they visit your mobile website through social media referrals. An unresponsive mobile site can negate all your paid social media advertising and content marketing dollars.
Small business owners must seriously consider all these benefits that come with a user-friendly and responsive mobile website. Are you looking to mobilize your website today? We will be happy to help you through this web development process.