Top SEO Tools in 2020

With a simple tweet shown below many SEO consultants debate the top SEO tools of 2020.

Our very own SEO Consultant JL Faverio, posed the question first asked by PCMag to see if the experts really agree with their findings.


And the results were very unexpected.


So, out of the dozens of comments and likes, we’ve included the most up-to-date list of the best SEO tools in 2020 according to the experts in alphabetical order.

List of top SEO tools in 2020 according to the experts


Ahrefs is an all-in-one SEO platform for website audits, competitor analysis, keyword and backlink research and more.

Start your free trial



AlsoAsked takes your search term and discovers what other questions people also ask from Google SERPs.

Try the free tool / Recommended by Mark Williams-Cook on Twitter



Audisto provides advanced technical website audits and scalable technical health monitoring tailored to enterprise users.

Learn more / Recommended by Tobias Mirwald on Twitter



Advanced Web Ranking provides fresh rankings daily, weekly and on-demand for desktop, mobile and local searches.

Start your free trial



The Botify platform comprises three suites of tools: Botify Analytics, Botify Intelligence, and Botify Activation.

Botify Analytics unifies all your SEO data: log files, crawls, keywords, and engagement metrics to help customers gain insights into each stage of the organic search process. That data then powers Botify Intelligence, prioritized actions and alerts that save SEOs time and help them focus on the most critical tasks.

Finally, Botify Activation automates critical SEO tasks like indexing.

Favorite features of Botify’s SEO software:

  • Unifies log file analysis, crawl data, keyword insights, and engagement analytics to achieve visibility into your entire website through every phase of the SEO funnel.
  • Crawls your entire site just like Google would if it had unlimited resources, then pulls in your log files for comparison. See what percentage of your total content Google is crawling – critical for crawl budget optimization!
  • It’s fast. Botify crawls your HTML at 250 URLs/second and renders your JavaScript at 100 URLs/second, enabling comprehensive JavaScript SEO audits.
  • Audit the mobile version of your website with pixel-perfect screen emulation (rather than just changing the user-agent, which doesn’t allow for as precise mobile audits).
  • Using machine learning and prescriptive intelligence, Botify Intelligence & Botify Activation prioritize high-impact tasks, streamline typical SEO processes, and give SEOs back valuable time.


Learn more / Recommended by Chris Bryant on Twitter



ContentKing keeps track of your website 24/7 so that you can catch unexpected changes and issues before search engines.

Start your free trial



Follow 170+ SEO Consultants (people, not companies) on Twitter



DeepCrawl is a technical SEO platform to accelerate growth and mitigate losses in organic search performance.

Start your free trial



Google Analytics gives you the free tools you need to analyze data for your business in one place.

Try the free tool / Recommended by Coral Luck on Twitter



Google Search Console measures your site’s search traffic and performance, crawl issues, and more specifically in Google Search.

Try the free tool



inLinks is an all-in-one semantic SEO platform for optimizing content around topics, not keywords.

Start your free trial / Recommended by John McAlpin on Twitter



KWFinder covers traditional and competitor keyword research to help you find long-tail keywords with low SEO difficulty.

Start your free trial



LinkResearchTools provides high-quality link data and risk estimations that you cannot get anywhere else.

Start your free trial



Majestic maps the web to bring you the link intelligence data you need to dominate your market.

Learn more



Moz provides SEO software and data to help you increase traffic, rankings, and visibility in search results.

Start your free trial



OnCrawl is a technical SEO platform that helps you open Google’s blackbox.

Start your free trial / Recommended by Koray Gubur on Twitter



Rank Ranger enables search marketers to customize inbound marketing results all in one report with more than 40 metrics.

Start your free trial



Screaming Frog provides software trusted by thousands of SEOs and agencies worldwide for technical SEO audits.

Start your free trial / Recommended by Amy Toman on Twitter



SE Ranking allows you to track rankings, monitor competitors, spot technical errors and much more.

Start your free trial / Recommended by Patrick Heijmans on Twitter



Searchmetrics simplifies digital commerce for the world’s smartest marketers.

Learn more



SEMrush is an all-in-one marketing toolkit for digital marketing professionals.

Start your free trial/ Recommended by JL Faverio on Twitter



SEOprofiler is a cloud-based marketing software that helps business owners get higher rankings in search engines.

Start your free trial / Recommended by Shane Clark on Twitter



Serpstat is a powerful tool for backlinks analysis, rank tracking, keyword research, competitor analysis, and site audits.

Start your free trial



Sitebulb is a website auditing tool for SEO consultants and agencies. It isn’t just a crawler, it also analyses the data from an SEO perspective, and guides you through the process of delivering actionable website audits to your clients.

Start your free trial



SpyFu lets you download competitors’ most profitable keywords and ads for paid and organic search.

Start your free trial



Surfer makes your on-page SEO process become easier, faster, and more comprehensive than ever.

Learn more



Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

Learn more



Whitespark can improve rankings, drive business, and fast-track your success in local search.

Learn more


Have we missed one of your favorite SEO tools?

Let us know here and we’ll investigate to see if it warrants a mention in our top SEO tools list.

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