In 2017, we saw web design trends moving away from complex graphics and resource heavy widgets, to simpler and cleaner layouts, garnering faster results in search engines and improved user experience.
So what could 2018 bring to the website development industry?
Well, it’s usually a smart idea to take notice what the biggest companies in the world are doing, as they usually start the latest trends, especially in technology and customer retention. And with the recent web designer salary spikes, I think it’s safe to say they know what they’re doing.
Take Google for instance…
Google launched their new logo design on September 1, 2015, with a new sans-serif typeface and softer colors.
Keep that in mind at all times; not just within your graphic design elements of website development, but also the beautiful code you draft behind the scenes.
Remember, you’re not just trying to impress your website visitors, you’re also going to want to to impress the big search engines with less code, social media networks with OG data (this may be more of an SEO feature but still very relevant to 2018) and let’s not forget, the cleaner the code, the faster the web page speed loading times for browsers.
If your website doesn’t load within 3 seconds, you will lose the majority of your visitors.
This came right from Google’s mouth.
Ok, so Google doesn’t have a mouth, but Google’s John Mueller does.
There's no limit per page. Make sure they load fast, for your users. I often check https://t.co/s55K8Lrdmo and aim for <2-3 secs
What’s really popular for website design trends in 2018 is Material Design.
Another trick up Google’s sleeve in the website development niche. Web designers beware.
What is Material Design?
According to Google’s material.io website: Material Design is “a visual language for our users that synthesizes the classic principles of good design with the innovation and possibility of technology and science”.
Web Designer Awards is a Thing
I’ve always heard rumors of web design awards being given out, but never took it seriously.
But if you’re serious about your code, diligent with your drive and motivated to become the best in art of web design, I strongly encourage you to check out the developer guidelines here and submit your work.
Web Designer Reading (Books & Audio)
Sometimes it’s important to get away from the computer screen and enjoy some old fashioned reading.
This will not only help you relax, but also calm your brain and allow you to retain information in a whole new way.
I found a couple best selling books on Amazon that I highly recommend pictured above.
Google Books is also a fantastic resource for free web design books that you can read or listen to on the go.
And of course, the internet’s second largest search engine, YouTube, provides tons of videos on website design tips which you can filter by date, relevance and more.
Voice Search in Web Development
Voice search, also called voice-enabled search, allows users to use a voice command on their mobile device to search the online.
While there is many aspects of specific search engine optimization that attribute to making voice search capabilities more prominent within a website, there’s still rules within your design that can help your potential customers.