Where Should I Market My Company On Social Media?

When deciding where you want to market your company online, one of the biggest choices is what social media platforms you’ll use. That’s a question with a lot of permutations, from what your product is to how often you can post. One of the answers to this question is platform reach-because it doesn’t matter how good your ad campaign is when nobody can see it.

In terms of reach, Facebook is still going on strong. Nearly 69% of all US adults are on Facebook, making it the largest social media platform out there. Facebook allows you to target your ad campaigns to very specific geographical and demographic areas, and it’s relatively easy. If your target demographic is adult men and women between 35-44, Facebook is the platform you want to use to get their attention.

Next up is Instagram, which is perfect for people that want to advertise a physical product or location. With 40% of US adults using the platform, Instagram is quick and very visual, which is great if you’re selling things from hot crossed buns to custom purses. If you want to get a younger demographic in your targeting, Instagram has you covered-31.2% of all the users are between 25-34 years old, with another 31% being 18-24 years old.