It’s long been recognized that the opinions of customers regarding your business hold greater significance than your own statements, regardless of the quality of your services or the authenticity of your message. And now with information readily accessible at the swipe of our fingertips, the competition is tougher than ever. Statistically, more than 70% of consumers indicate that they check out product reviews prior to buying. So, when a customer is considering to leave a Google or Yelp review for a business, it’s best to steer them in the right direction.
Here are a few tips to increase customer reviews and testimonials:
Create Profiles On Various Review Platforms
Take into account all the websites that pertain to your business; Yelp, TripAdvisor, LinkedIn, Google Local, and Yahoo Local are just a few of the popular customer review websites. Also, TrustLink and Trustpilot are excellent review sites for niche businesses that don’t necessarily fall into the hospitality category.
Provide Customers With Quick And Easy Access To Leave Reviews
To receive reviews from customers, typically you must request them, as the average customer is unlikely to leave a review unless they have had a negative experience. Therefore, it is essential to make it easy for them to post a review by providing direct links to your review profiles in various places such as follow-up emails, newsletters, and your website. You can obtain Find us on Yelp banners from Yelp, which are downloadable and can be utilized on your website or printed for your store.
Send A Friendly Follow Up Email
If you’re an ecommerce or online based business, you’ll likely already have access to the customer’s email. If in a physical location, set up a system where you can ask customers for their contact info and if they agree, send a friendly follow-up email asking for their review.
Offer Incentives, Discounts, Or Coupons In Exchange For Reviews
Although your brand’s most devoted customers are likely already spreading the word to their loved ones, others may require a gentle push to encourage them to write reviews. Providing discounts, coupons, or other incentives in exchange for a review is an effective method. However, it’s crucial to note that Google disapproves of fake reviews and any form of inauthentic engagement. It’s acceptable to provide incentives, but only if they are not exclusively for positive reviews. As long as all reviewers receive equal incentives regardless of their rating, you are adhering to the rules.
Make An Effort To Respond To Reviews
As a business owner, you are likely quite busy. But it is a great practice to reply when someone reviews your business, regardless of how occupied you may be. Though it is recommended that you avoid coming across as mechanical as a brand, a basic and prompt expression of gratitude can motivate customers to remain loyal to your business. Ideally, your response should be personalized and distinct. Responding to all reviews, whether positive or negative, forms the impression that your business genuinely cares about customer sentiment. This encourages new customers to share their experiences as well.
In conclusion, increasing reviews for your business is a crucial step towards success. By providing excellent customer service, encouraging feedback, and utilizing various review platforms, you can significantly improve your online reputation and attract more customers. Remember to respond to all reviews, both positive and negative, with gratitude and professionalism. It’s also essential to continually assess your business operations and make changes accordingly to meet the needs of your customers. With these strategies in place, you’ll be well on your way to establishing a strong online presence and thriving business. So why wait? Start implementing these tips today and watch your reviews soar!