Boylan Blog

Are you interested in learning about web design, marketing, and SEO? Look no further! In this blog, we aim to provide you with valuable insights and tips on these topics.

How Much Should Website Development Cost?

In today’s digital age, having a website for your business or personal brand has become an essential tool. It provides a platform to showcase your products or services and reach a wider audience. And web development is an essential part of building and maintaining a successful online presence. Whether you’re a small business owner, blogger or large corporation, having a professionally designed and developed website can greatly benefit your brand’s image and overall success. However, web development costs can vary greatly depending on the size and complexity of your website. While some may be tempted to go with the cheapest

Software Engineer I

Job Title: Field Engineer II Job ID: 2023-101 Location: Santa Rosa, CA Primary Location: Santa Rosa Job Summary: Code in C++. Python, PHP, JS. Job Responsibilities (Including, but not limited to): Required Skills & Qualifications:General Physical Technical Desired Skills & Qualifications:

6 Undeniable Impacts Of Web Design On SEO

When people hear the word design, they often associate it solely with appearance. This is especially true for web design, which is commonly viewed as simply making a website visually appealing. However, web design encompasses much more than aesthetics. In reality, it plays a significant role in not only attracting visitors but also keeping them engaged and improving your website’s search engine ranking. Therefore, it’s important to acknowledge the crucial role that web design plays in SEO. 1. Aesthetics (Or Lack Thereof) Web design is commonly associated with creating an attractive website. Therefore, if a website has poor color schemes,

Email Marketing Hacks

Are you tired of your email marketing hacks or similar campaigns delivering less than stellar results? Would you love to know how to get every single person on your list to open every email you send? The answer should be a resounding YES! Email Marketing Shortcuts It is impossible to find one shortcut that will make your emails irresistible to all subscribers. Just think about it logically for a second… How many subscribers do you have? Where do they live? Do they all work in the same field, have the same goals, aspirations, etc.? Everyone is different, so naturally, all the information will

Benefits Of Starting A Business In California

California is known for its innovation, diversity, and entrepreneurial spirit. With a population of nearly 40 million people, it’s no surprise that the Golden State has a thriving small business community. From Silicon Valley startups to mom-and-pop shops in small towns, entrepreneurs are taking advantage of the state’s many advantages for starting a business. In this article, we’ll explore some of the top reasons why you should consider starting your own small business in California. Whether you’re looking to launch a new venture or expand an existing one, there are plenty of opportunities waiting for you in this dynamic state.

How To Create A Successful Marketing Plan

Marketing is an integral part of any successful business. So what exactly is a marketing plan? A well-crafted marketing plan can help a company reach its desired target audience and achieve its objectives. Creating a marketing plan, however, can be overwhelming and complex. It requires extensive research, analysis, and strategic thinking to develop a plan that aligns with the business’s goals and budget. In this article, we will guide you through the process of creating a successful marketing plan step-by-step. Whether you are an entrepreneur launching a new product or service, or an established business looking to grow your customer

The Benefits Of Monthly Newsletters

As businesses and organizations continue to navigate the ever-changing landscape of marketing, one tool has remained a constant: the monthly newsletter. While some may argue that newsletters are outdated in the age of social media and instant gratification, they continue to prove their worth as an effective communication method. In fact, monthly newsletters offer numerous benefits for both businesses and their customers or members. From increased engagement to improved brand awareness, this article will explore why monthly newsletters should remain a staple in any organization’s marketing strategy. Connect With Target Audience One of the benefits of using a newsletter is

What Are Backlinks And Why Are They Important?

You may have heard the term ‘backlink’ but aren’t quite certain what it really means. You may be wondering what differentiates a link and a backlink. Let’s dive into the explanation of backlinks and the reasons why it’s important to understand this term. So… What Are Backlinks? Backlinks are an essential part of search engine optimization (SEO), and they play a significant role in determining the ranking of websites on search engine results pages. In simple terms, backlinks are links from other websites that point to your site. These links tell search engines that your content is valuable and trustworthy,

How To Brand Your Business

So, you’re starting a small business, and seeking a way to differentiate yourself from the competition. That’s where branding comes in. Your brand identity exists regardless of whether you’re actively managing it or not. The strength and reliability of your brand determines the likelihood of being chosen by potential clients. Simply creating a logo and catchy slogan is not sufficient; it’s only the starting point. To differentiate yourself, you must incorporate crucial elements that will define your business for years to come. Here we explore some of the elements of brand identity, and how to design your unique personality. Identify

Funnel Vs Flywheel Marketing

When considering the pros and cons for funnel and flywheel marketing, it is important to first have an understanding of both individually. Funnel Marketing To put it simply, the customer journey is depicted by a marketing funnel, which illustrates the various stages of purchasing that individuals undergo upon discovering a business, service, or product. As the journey towards purchase progresses, the audience narrows down and takes a funnel shape. Although reducing dropouts is desirable, it is normal for some individuals to leave at every stage. The ones who make it to the end are your most valuable leads. Although customer

Why Having An SSL Certificate Is Important

So what exactly is an SSL Certificate? A Secure Sockets Layer (SSL) Certificate is a security protocol that creates an encrypted connection between a web server and a web browser. The purpose of SSL is to safeguard internet connections and prevent unauthorized access or alteration of data exchanged between two systems. The presence of a padlock symbol adjacent to the URL in the address bar indicates that the website you are accessing is secured by SSL. The transfer of data between users and websites then becomes secure by becoming unreadable. This is achieved by encrypting the data using algorithms during

Five Web Design Trends Of 2023

There are new trends constantly emerging in the world of web design, and it’s important to stay informed about them. A common theme of many of these trends is to create something distinctive and personable, not just another “cookie-cutter” website that blends with your competitors. But instead, one that adds value by being unique. Another thing to consider is the portability of your website, because mobile browsing is on the rise, with 58% of all browsing done on mobile devices. And that number will only continue to increase. Here are five trends that we’re digging in 2023: 1. Minimalism Minimalism

5 Steps To Create A Website For Your Small Business

Nowadays, the most powerful weapon in your sales and marketing arsenal is your website. But if you’re feeling uncertain on where to start, here are a few tips to get you on the right track. 1. Choose a Domain Name Your website’s unique name is referred to as a domain. When selecting a name, it is advisable to opt for one that aligns with your business or professional name, as this will maintain the consistency of your branding. Having a strong domain name can also improve your search engine rankings, ultimately leading to more clicks and traffic to your website.