A well-developed social media plan enhances your business’s visibility, leading to a greater number of potential customers. But the art of sharing on social media is a delicate act that requires careful planning and consideration, and when done wrong, can be detrimental and even costly to your business.
Below are some of our ‘Do’s and Don’ts’ of social media sharing.
Do:
Have A Social Media Strategy
To ensure a successful social media marketing campaign, it is crucial to establish well-defined objectives and a strategic plan that will facilitate their attainment. The key to a prosperous strategy lies in its level of specificity.
Social media management strategies for start-ups usually involve evaluating the company’s strengths and weaknesses, and identifying ways to convert early customers into loyal brand advocates. This approach may differ slightly from conventional methods.
Be Authentic
Establishing an online business identity requires authenticity. Display your true self online and stay consistent with it. Although it may be difficult to define, consider this: visitors to your online platforms should have a clear idea of what to expect from you. This consistency and authenticity are crucial.
Engage With Other Users
Social networks exist for the purpose of socializing. Therefore, it’s important to regularly share excellent content with your followers in order to provide them with something to share and become enthusiastic about.
Additionally, don’t forget to engage with their content as well. To stay on top of your social media game, it may be helpful to establish a schedule for yourself. Even dedicating just 10 minutes each day to sharing and engaging can significantly enhance your online presence.
Don’t:
Overshare Personal Information
A common mistake many people make is oversharing their personal lives on social media platforms. Especially when representing your business, it is vital to remain friendly and engaging – but professional.
Spamming Won’t Get You Anywhere
While retweeting, liking, commenting, posting, and sharing are all positive actions, it is important to maintain a sense of moderation. It can be overwhelming for others to constantly see content from one account on their social media feeds. For instance, it is not advisable to join numerous LinkedIn groups and share the same self-promotional message without engaging with other members. Similarly, following a large number of random Twitter users in the hope of gaining followers is not recommended. It is also important to avoid posting promotional content in areas where self-promotion is prohibited. This behavior can create a negative impression that you would not want to leave.
Know Your Audience
Realistically, you’re never going to please everyone. And this is further exemplified on the internet, where millions of users regularly interact from all different locations and backgrounds. Attempting to cater to everyone will result in offering nothing distinctive, leaving bland, unrelatable content.
Therefore, knowing and targeting your audience is a crucial aspect of your strategy. If you comprehend your audience and their grievances, you can customize your services to resolve their particular issues. Achieving this better than any of your rivals will swiftly garner a devoted fanbase.
In conclusion, social media can be a powerful tool when used correctly. Recognizing the do’s and don’ts of social media is crucial in maintaining your online reputation and building relationships with others. Do remember to share valuable content, engage with your followers, and maintain authenticity. Don’t forget to avoid controversial topics, oversharing personal information, and engaging in negative behavior towards others online. By following these guidelines, you can effectively navigate the world of social media and use it to elevate your personal or professional brand. So go ahead, put these tips into practice and watch as your social media presence flourishes!
